In recent years, the rapid development of skin care and makeup industry, foreign brands, classic domestic products, the new show..... Constantly refreshing the beauty makeup and skin care industry rankings, many brands to prove their strength and design ability, continue to attract consumer attention through exaggerated packaging, material. With the vigorous implementation of national environmental protection policies, environmental protection has become a hot topic, and consumers gradually recognize environmental protection. Environmental problems caused by the difficult degradation of plastic and glass packaging materials are attracting more and more attention. "excessive packaging" and "excessive waste" can no longer make consumers pay, and even become the target of public criticism.

      The market promotes enterprise reform, environmental protection becomes a new arena, from the small to the trendy, environmental protection concept beauty brands have risen. However, how to achieve both "green" and "development"? New brand Mi Yue Spring handed out a satisfactory answer.

     One, idle recycling, a total of environmental protection

     Recently, the positive response to the country, the government policy of green environmental protection brand, "return he plans to" empty bottle recycling activities: the activities with the method of online recycling idle aluminum cans, the user just add WeChat enterprise, make an appointment delivery from door to participate in, confirm to send and receive certificates of large coupons, electronic, after a medal of honor rewards, such as a chance to get more valuable day of 2888 yuan Mountain Hot Spring Hotel experience voucher.

     Participate in the empty bottle recycling activity of "Return Yue Plan"

     Full of ritualistic rewards, inspired many users to participate in this activity. The activity has also been widely concerned by fashion, beauty makeup and skin care industry insiders, many well-known bloggers in the industry, evaluation experts consciously joined the "Yue Plan" activity, to contribute to the cause of environmental protection at the same time, using their own appeal to appeal to more consumers to do their part for the cause of environmental protection.

     The project also received strong support from the Nilak County government. Local government officials said: "Miyue Spring is a private enterprise strongly supported by the Xinjiang government. Using local characteristic resources tianshan hot spring low deuterium water, combined with advanced technology, to create pre-makeup repair series cosmetics, which enjoys a national reputation and successfully drives the local industry out of Xinjiang. This "Return Yue Plan" project not only shows the social responsibility and responsibility of private enterprises in Xinjiang, but also sets a good example for the future construction of enterprises in our county. It is more conducive to promoting the implementation of sustainable development strategy and deepening economic development of our county, so we should give support."

     Second, recycling, so that the waste coruscate new machine

     A number of brands have introduced the concept of recycling empty bottles before. Kiehl's and Lancome teamed up with TerraCycle to launch an "empty bottle recycling" program. Intime Department Store also launched an "empty bottle recycling program" for cosmetics in collaboration with Octopus Recycling. However, Miyue Quan was the first to put forward the concept of recycling aluminum cans.

    "Since 2020, when the National Development and Reform Commission and the Ministry of Ecology and Environment jointly issued the 'Opinions on Further Strengthening the Control of Plastic Pollution', many companies have joined the recycling of plastic and glass cosmetics empty bottles, but few people pay attention to aluminum cans. Since it is environmental protection, we need to push forward comprehensively. We should not miss any link.

    "Garbage is just used in the wrong place. Aluminum is one of the most recyclable materials in the world, with a high utilization rate. After recycling, decomposition, cooling, cleaning and a series of professional processing, aluminum cans can achieve environmental reengineering, made into new aluminum products, but also can be turned into necessary building raw materials, where it is needed to continue to glow and heat."

    "Yue Yue Back" campaign poster

     It is understood that after the recycling of miyue Spring empty bottles, professional treatment will be carried out, and the raw material can be degradable cycle will be finally realized, so as to reduce the pressure of environmental pollution from empty bottles of cosmetics.

     Third, respect nature and adhere to the path of green development

     The recycling of empty bottles is large and low return, and the subsequent harmless treatment needs a lot of financial support. Many brands in order to play the flag of environmental protection, most of them are regular activities to recycle, while Miyue Quan has normalized the recycling of empty bottles. This not only reflects the determination of the brand to environmental protection, but also shows the vision of the brand's long-term development.

     "If it is taken and used properly, it will go a long way. If it is taken without measure and used without section, it is often insufficient." Use this sentence to describe the development path of Miyue Spring in the appropriate. "He spring biological technology co., LTD., approved by the government, owns tianshan bloomberg grand canyon" springs "he" centered around 50 in the land development rights, but it doesn't interest, the excessive exploitation of resources, the development, but adhering to the "take to the natural, the feed to the nature" concept of development, sustainable development as the core, moderate exploitation, formed the enterprise, the ecological harmony Symbiotic scenarios.

     Miyue Spring water source photo

     Miyue Spring awe of nature, in the product is also reflected incitvely and vividly, through the Tianshan hot spring low deuterium water resources, to create natural products without adding, Miyue Spring also with Shanghai Tongji University, microspectrum laboratory cooperation water quality testing, to ensure that the product is mild and effective, visible brand safety degree is high! And reducing the use of various chemical agents, itself is to respect nature, ecological environmental protection.

     Miyue Spring Glacier spring water spray

     Finally, the person in charge of the Miyue Spring brand said: "Miyue Spring originally established its brand by relying on the hot spring water from the Tianshan Glacier in Xinjiang. If the ecological environment is destroyed and the excellent water quality is no longer, the brand will no longer exist. Whether it is for ourselves or for mankind, we should set an example and take a small step to protect the environment."

     It can be seen that to promote ecological sustainable development, consumers need not only to enhance environmental awareness, but also to force brands to achieve sustainability. More importantly, brands need to take the initiative to shoulder social responsibilities and take "green" and "sustainable" as their own responsibilities. As Miyue Spring provides consumers with a creative and convenient choice, sustainability becomes everyday. It is more like an interactive and co-creation behavior. Only when we promote it together can environmental protection be really implemented.

     Miyue Spring water source photo

     Miyue Spring awe of nature, in the product is also reflected incitvely and vividly, through the Tianshan hot spring low deuterium water resources, to create natural products without adding, Miyue Spring also with Shanghai Tongji University, microspectrum laboratory cooperation water quality testing, to ensure that the product is mild and effective, visible brand safety degree is high! And reducing the use of various chemical agents, itself is to respect nature, ecological environmental protection.

     Miyue Spring Glacier spring water spray

     Finally, the person in charge of the Miyue Spring brand said: "Miyue Spring originally established its brand by relying on the hot spring water from the Tianshan Glacier in Xinjiang. If the ecological environment is destroyed and the excellent water quality is no longer, the brand will no longer exist. Whether it is for ourselves or for mankind, we should set an example and take a small step to protect the environment."

     It can be seen that to promote ecological sustainable development, consumers need not only to enhance environmental awareness, but also to force brands to achieve sustainability. More importantly, brands need to take the initiative to shoulder social responsibilities and take "green" and "sustainable" as their own responsibilities. As Miyue Spring provides consumers with a creative and convenient choice, sustainability becomes everyday. It is more like an interactive and co-creation behavior. Only when we promote it together can environmental protection be really implemented.